November 16, 1931 marked the beginning of
Sonoma Valley Cheese Factory, a partnership between Thomas G. Vella and Celso
Viviani which later became two producing factories, The Sonoma Cheese Factory
and Vella Cheese Company. Each factory continues to operate in the town of Sonoma,
within a short walk to the Sebastiani Winery. Although all three of these manufacturers
are local, you may locate their products in some of the finest cheese and wine
shops in the nation.During the early part of the century,
Sonoma Valley dairy farmers transported their cans of milk via horse and wagon
to the "Sonoma Mission Creamery" located on the corner of East Spain
Street and First Street East, across from the historic Mission St. Francis Solano
de Sonoma. This mirrors the marketing of Samuel Sebastiani who carted wine out
to the stone quarry employees offering wine to them in masons in the quarry for
5 cents per ladle. The Vella operation of today is actually
a resurrection of a business which opened at the same location back on November
16, 1931. It was on that date that Thomas G. Vella and associate Celso Viviani
opened their new business together as Sonoma Valley Creamery in a converted brewery,
originally home to the Sonoma Ice and Brewing Company. Sonoma
Valley Cheese Factory came into being on November 16, 1931 with Thomas G. Vella
and Celso Viviani opened the creamery in a converted brewery originally built
to house Sonoma Ice and Brewing Company. The building is made entirely of stone,
quarried from locations above the Sonoma Mountain Cemetery. "The Brewery"
was operated by a corporation of local businessmen as the "Sonoma Ice and
Brewing Company". This company successfully produced lager style beers and
provided spirit to the entire Sonoma Valley. When Prohibition arrived and halted
the production of beer, the company became a distributor for "Near Beer"
and "Grape Juice", ice and near carbonated beverages. This change in
marketing was not successful and the brewery closed. When
the building converted into a creamery, they produced primarily Italian types
of cheese, including Dry and fresh Monterrey Jack. Both Thomas G. Vella and Celco
Viviani worked in the creamery producing these types of cheese together. When
World War II in arrived 1941, Sonoma Mission Creamery closed its Sonoma Plant
and the milk patrons were absorbed by Sonoma Valley Cheese Factory which continued
to produce all types of cheese for the war effort. While this transition was occurring,
Thomas G. Vella and Celso Viviani built a new plant at #2 Spain Street, where
the Sonoma Cheese Factory is located today. This site incorporated Fochetti's
Blacksmith shop, which furnished the ironwork to the Sebastiani Winery. Celso
Viviani and Thomas G. Vella dissolved partnership in Sonoma, in 1948, and Thomas
G. Vella continued sole production in Central Point Oregon. Pete Viviani joined
his father as a partner in 1953 on the #2 Spain Street location and operated the
Sonoma Cheese factory until 1969 when his son David and son in law Fred Harland
joined Pete in a three-way partnership under the name Sonoma Cheese Factory. Over
the years, Sonoma Cheese Factory has expanded production and added a retail store
and deli to the operation. In 1950, Thomas G. Vella returned
to a Sonoma location to re-start production at the original Sonoma Mission Creamery,
at the corner of East Spain Street and First Street East. When
the old Sonoma Ice and Brewing Company building site became available, Thomas
G. Vella re-invented it as a cheese making facility. Between prohibition, the
building had once been home to a mushroom growing company, used for dry storage
and was damaged severely by a fire. Thomas G. Vella spent a considerable amount
of time and efforts reconstructing the building to return its original dimensions.
Today, Vella Cheese Company continues to produce many varieties of cheese that
are available in each their on site retail store, local markets, and Sebastiani
Winery as well as cheese and wine shops throughout the nation. With
Vella Cheese Company, Sonoma Cheese Factory and Sebastiani Winery continuing to
be part of the agricultural community in Sonoma Valley, they are each proud to
live, work and participate in their local community Sonoma Valley. All
companies are proud winners of many awards; local, state, national and even international
awards. Vella Cheese Company offers Dry Jack, Mezzo Secco,
Toma, Romanello, Asiago, Asiago Pepato, High Moisture Jack, Italian Table Cheese/Fontinella
and a selection of raw and pasteurized Cheddars. Sonoma
Cheese Company produces Teleme, Sonoma Chile Cheddar and eight different flavors
of Jack Cheese.
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