March 4, 5, 6, 2008
The 6th Annual 2008 Cheesemaking The Food Chain
From the Farm to the Table
Opportunities and Challenges
Conference
at the Sonoma Valley Inn in Sonoma CA
Keynote Speakers :
Juliet Harbutt, Chairman of the British Cheese Awards, Food Writer, and Author.
Dee Harley, Harley Farms
Gordon Edgar, Rainbow Grocery Cooperative, Speaker Coordinator
Leslie "Bees" Butler, Marketing Specialist UC Davis
Allison Hooper, Vermont Butter and Cheese Company Guest Speakers:
Ig Vella, Vella Cheese Company
Juliet Harbutt, Chairman of the British Cheese Awards, Food Writer and Author
Leslie “Bees” Butler, Marketing Specialist UC Davis
Dee Harley, Harley Farms
Gordon Edgar, Rainbow Grocery Cooperative
Allison Hooper, Vermont Butter and Cheese Company
Sid Cook, Carr Valley Cheese
Steve Ehlers, 'Larry’s Market
Milwaukee WI'
Franklin Peluso, Franklin Peluso Teleme
Daphne Zepos, Essex St. Cheese Co.
Tami Parr, Pacific Northwest Cheese Project
Keith Ellis, Culinary Consultant Oregon
Sam Mogannam, Bi Rite Market & Creamery
Sara Vivenzio, The Cheese School of San Francisco
Ray Bair, Cheese Plus
Laura Werlin, Author
Janet Fletcher, Author
Bill Boersma, Bravo Farms
David Evans, Marin Sun Farms
Mark Todd, The Cheese Dude
Juliana Uruburu, The Pasta Shop
Ellie Rilla, University of California Cooperative Extension Holly George, University of California Cooperative Extension
Donna del Rey, Relish Culinary School
Dana Leavitt, Whole Foods Sonoma
Laura Martinez, The Artisan Palate
Judy Creighton, Cheese Educator
Christine Maguire, Rinconada Dairy
Lenny Rice, Cookbook Author
Cost:
$50 per day
$125 for 3 day attendance including continental breakfast, lunch, program and receptions.
March 4, 2008 Day One
9:00-10:30am
Dee Harley, Harley Farms Agritoursim History 11:00-12:30pm
Agritoursim in California with Holly George & Ellie Rilla 12:30-1:30pm
Lunch 1:30-2:30pm
The Ins and Outs of Financing Agritoursim with Dr. Leslie Bees Butler 3:00-5:00pm
Leading the Way for Agri-tourism, leaders in the development of the Agri Tourism. Moderated by: Dr. Leslie Bees Butler, Dee Harley, David Evans, Allison Hooper. 5:00-7:00pm Reception Cheese tasting with Juliet, with a full table of tasting and comparisons.
Reception with local Brews and Wines.
Hosted by, David Noyes, The Wine Exchange of Sonoma, Oregon Cheese Guild, Pacific Northwest Cheese Project, Rogue Ales, Rogue Creamery, Cheese Plus, The Epicurean Connection, Heart of Sonoma Valley Association, New England Cheesemaking Supply Company, Celebrator Beer News Rogue Ales, Rainbow Grocery Cooperative, Fermented Foods, Pacific North West Cheese Project
March 5, 2008 Day Two
9:00-10:00am
Juliet Harbutt, Opening “Back to the Future, the History of British Cheeses” Bringing back the treasures of British cheeses, new appreciation. 10:30 -12:00pm
Juliet Harbutt, “British Awards”, taste the '5 Best of the Best' 12:00-1:00pm
Lunch 1:00-2:30pm
Steve Ehlers, "Larry's Market, Milwaukee, WI" “Connecting with your community” Non Profits, donations, generosity, benefits of donations with Judy Creighton, Allison Hooper, Dana Leavitt, Gordon Edgar & Dee Harley 2:45-4:00pm
“From Distribution to Retail, the secrets of buying cheese” “Small, single or multiple stores and purchasing cheeses” Moderated by Allison Hooper Steve Ehlers, Gordon Edgar, Juliana Uruburu, Juliet Harbutt, Daphne Zepos, Essex St Cheese, & Cheese Works Jesse Swartzburg 4:00-5:30pm
Why Reading about Cheese books is almost as good as Eating it! Moderated by Judy Creighton, panelists include Juliet Harbutt, Janet Fletcher, Laura Werlin Laura Martinez and Lenny Rice 5:30 to 7:00pm Reception
Hosted by Cheese Plus, Heart of the Valley Rainbow Grocery Coop, Readers Books, The Epicurean Connection, Wellington Vineyards and Lagunitas, Moylan's Marin Brewing Company, Bison Brewing Company and Russian River Brewing Company.
March 6, 2008 Day Three
9:00-10:00am
Marketing Chain Dynamics with Dr. Leslie Bees Butler 10:00-11:00am
Understanding Retail Pricing Panel discussion, moderated by Dr. Leslie Bees Butler, Gordon Edgar, Dee Harley, Sheana Davis, Keith Ellis & Steve Ehlers 11:00-12:30pm
Enterprise innovations in the Cheese & Creamery Business Moderated by Steve Ehlers, Juliet Harbutt, Daphne Zepos, Tami Parr, Sam Mogannam and Cindy Callahan 12:30-1:30pm
Lunch 1:30-2:30pm
Allison Hooper, The Story of Vermont Butter and Cheese Company, Vermont Cheese Guild, Vermont Cheeses 1:30-3:00pm
“Demo Marketing” Effective demo’s work for the producer and retailer. The Goals of a demo, short term sales and long term loyalty retail and customer loyalty. Moderated by Gordon Edgar, Sid Cook, Keith Ellis, Mark Todd, Steve Ehlers & Bill Boersma and Donna del Rey. Vertical Tasting of Carr Valley Cheeses & Vella Cheeses 3:30-4:00pm
Closing panel with Ig Vella & Franklin Peluso with an overview of the cheese business over the last 50 years.
Directions
to Sonoma The conference is in the City of Sonoma in
Sonoma Valley approximately one hour north of the Golden Gate Bridge in San Francisco.
Click
here for directions to Sonoma CA.
"Once
one understands the art of making good cheese through an expert, like Sheana Davis
- cheese actually tastes even better if that is possible". ~ Pamela Fishman
Cianci -Director of Marketing , PlumpJack Group
The conference is in the City of Sonoma in
Sonoma Valley approximately one hour north of the Golden Gate Bridge in San Francisco. Click
here for directions to Sonoma CA.